Ep. 024 Using Grassroots Marketing to Find Aligned Clients for Your Virtual Assistant Business with Romaine Brown-Palmer

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If you feel like you’re bumping up against a wall trying to promote yourself on social media, you have to listen to today’s episode.

My guest today is Romaine Brown-Palmer of The Executive Administrative Group and she is sharing the secrets to prospecting for clients that are truly aligned with your vision as a virtual assistant. Her grassroots method is so effective that for every 10 cold pitches she sends out, she gets 3 responses, and 1 close. This is gold, y’all. Get ready to take notes.

Hey, hey! Thank you so much for tuning into another episode of The Support Squad Podcast. I can’t believe that it’s already July! The year is half over! This is always a great time to reflect on your goals for the year and make sure you’re on track with your progress. Sometimes mid-year like this, we need to adjust a little bit and make sure that we’re still feeling aligned and good about where our business and our personal life is. 

And speaking of alignment in your business, I am so excited to introduce you to today’s guest, Romaine Brown-Palmer. Romaine is the founder of The Executive Administrative Group and a Virtual Assistant Coach. As a VA, she and her awesome team of 4 work with creatives, coaches and solo-entrepreneurs to help them manage and streamline their business through the power of delegation. 

Romaine launched her business to achieve the freedom she craved in her life and then her live training/coaching program, Launch Your Virtual Assistant Business in 90 Days, to help others achieve the same. When not making magic happen in other people’s businesses, she spends her time with her husband and daughter as a professional weekender, enjoying all that South Florida has to offer.

You guys, Romaine is a powerhouse. She is the real deal. And in today’s episode, she’s going to share her incredible launch story, seriously it gave me goosebumps. And she’s also going to offer a plethora of creative prospecting ideas for when you’re not really getting a lot of traction on social media and you want to find aligned, long-term clients for your business.

You’re going to fall in love with Romaine, and if you want to learn more from her, I’m excited to announce that she is also our guest expert in The Support Squad Membership Community this month. In her exclusive training, she’s sharing 10 things that she wishes she knew in her first year as a virtual assistant. It’s an amazing training for newbies, but it’s also great for anyone that wants to uplevel their business and feel like a true professional. I mean, I learned so much from her. You can still enroll and get instant access to that training and so much more at thesupportsquad.com

Here's what we talked about:

• How her time in property management was like boot camp for her virtual assistant business

• Romaine found that the administrative opportunities in Florida were not as lucrative as opportunities in New York

• Working with a group of women CEOs opened her eyes to entrepreneurship and personal development, and they ended up becoming her first clients.

• A speaker at a conference resonated deeply with Romaine and inspired her to take the leap into her business. 

• Romaine pitched her services to an ad on Craigslist, and it ended up being the SAME speaker from the conference!

• Romaine shares the secrets of prospecting for aligned clients using Craigslist. 

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