Ep. 073 Absolute Marketing: Consistency in Marketing Makes All the Difference with Elizabeth Pampalone

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As we’re winding down 2020 and planning for 2021, I am prioritizing simplicity and efficiency over everything else. Are you with me on that?

With all the wild curveballs that 2020 has thrown at us, how nice would it be if we could cross social media marketing off of our 2021 to-do list in five days. Yep, you heard me right, five days.

Expert marketer Elizabeth Pampalone is joining me on the podcast to share with us how important consistency is in your business and how to make it simple with her proven strategy for creating 365 days of social media content in just 5 days.

I can’t think of a better person to have on the show as we’re closing out this wild and crazy year.

Let me tell you a little bit about Elizabeth:

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. 

Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

 Connect with Elizabeth: Website | Absolute Marketing - Free Courses

Tune in to hear: 

• How consistency in marketing is like dieting
• The consequences of being inconsistent with your social media
• A peek at how Elizabeth helps her clients create 365 days of social media content in 5 days

Highlights from this episode:

On how consistency in marketing is like dieting:

“I talk about consistency in marketing like dieting. It's like eating healthy. Yeah, if there was a way that you could tell me that I could exercise one time a year and be done and be thin for like the whole year, I would totally do it. But it's about consistency and you have to keep up with it.

You have to go every week at three times a week, five times a week, whatever. Otherwise you're going to see the effects of that not happening….And the same thing is happening with our marketing.”

On what happens when you lose consistency:

“I actually went off of social media for almost nine months. I had a mental effect that was amazing. I was so calm and it was detoxifying, but then I could see the issues with my business suffering. Not like I was, didn't have any business, but I could see the dip. 

I could see the downturn and it wasn't enough for me to go, “Oh my gosh, I have to fix this right away.” It was just enough for me to go, “I see what's happening. I'm going to watch this experiment.”

On her training “Absolute Marketing: How to Create 1 Year of Marketing Content in 5 Days”

“I'm going to ask questions as we go through the training and get you to look at your marketing and your social media a little differently. If you can answer those questions and plug in your information directly into my formula, then you pretty much have got it made.  

It's just about spending the time to actually do it and get it done. That's why I do it in a day. Like give me an eight hour day, block it off on my calendar. It's like, you took a personal day, right? Now that you’ve done it, you can focus on your clients for the other 364 days.”

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If you want to dive deeper into our thriving virtual assistant community, here’s what’s coming up in the membership this month:

Our theme is Simplify Your Social Media Strategy, and expert marketer Elizabeth Pampalone is here to teach us her proven system for creating 365 days of social media posts in ONE day. 

I’m also sharing 15 Instagram Engagement Graphic Templates that you can customize in Canva. 

Members will also receive a Rate Change Announcement Template to ensure that your clients are clear and supportive about your rate increases.

And of course, we’ll have 2 live group coaching calls and you’ll get access to all the past content in the membership area.

Preview this month's content here.

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