Ep. 087 How to Add Virtual Summits to your Skillset the Easy Way with Dama Jue

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If you’re someone who loves a good mix of tech, creative, and adrenaline in your work, Virtual Summit Production might just be the signature service you’re looking for.

In our increasingly virtual world, virtual summits are here to stay and learning how to produce & launch them for clients is a high-value service that can explode your business.

Today on The Support Squad, I’m chatting with digital marketer Dama Jue about how to add virtual summits to your skillset, even if you’ve never done it before! If you’re ready to take your skillset to the next level, you’ll love this conversation!

Tune in to hear:

• Why virtual summits are huge right now and not going anywhere
• What makes virtual summit production perfect for multi-talented VAs
• How to price virtual summit services
• Getting started with virtual summits the easy way

Let me tell you a little bit about Dama Jue: 

Dama is a digital marketer who helps business owners build a profitable and impactful online presence through strategic funnels that take buyers from Pinterest to Purchase. While volunteering in Central America, she turned her tech, marketing and data experience into a business that's helped dozens of clients grow their business' impact and bottom line.

As a certified funnel strategist, she helps her clients build a funnel that is uniquely them so they can change lives with their knowledge, experience and expert guidance while earning 6-fig online in the process.

Connect with Dama:

Instagram | Purchase Summit in a Box and get a FREE bonus strategy session with Dama

Why are virtual summits such a hot topic right now?

Summits are not going away. They kind of exploded during COVID, but the format of posting online is so much less intense than renting out a ballroom and their impact is still very, very powerful.  They're not going away,  the potential to earn a lot is not going away, and it's just fun to be a part of. 

I think one thing that is important to consider is that summits are a really big deal. A summit is a funnel, it's a launch and it's also a live event. That's why they're so impactful, but they are a lot of work. 

 There is a huge need for support teams for summits. The potential there in that market is infinite. In fact, while I was running my first summit - literally had zero summits under my belt - I got like five people contacting me about wanting me to run their summit, including some of the speakers of the summit. 

How does someone get started with producing summits? 

I dove in and did literally all the things for that first summit. That wasn’t necessarily the best idea, but boy, did I learn really fast!

 I had never built an E-comm WordPress site from scratch with Woo Commerce and a course platform and integrations. I bought this summit kit that had video tutorials for everything, literally everything and templates and all that stuff. 

My husband said “If you buy that summit kit and you have this client that really wants you to do it, isn't it like getting paid to learn?" 

You can also always farm out pieces. The further we got into the summit, there were just some things that are not my zone of genius. In fact, I came into your Facebook group, Sharon, and was like, “I need to hire a community manager!” 

So the community manager handled the Facebook group and took over the inbox for me for three hours every morning, between my time of six to nine. And it let me actually have my coffee before I dove. It was totally my first experience hiring a team and that lit a little fire in me too, which I loved. 

How to price your virtual summit services

There are two models:

1- 20% of Gross Sales

 Some people charge a flat 20% of gross sales. If I had done that, I would have made almost double what I made from the summit. But I didn't, because I also didn't know if it was going to flop. 

When you're brand new, I would not recommend doing a flat percentage because there's this scary factor of - what if the summit flops?

2 - Retainer Package

I created a retainer package. I said, “This is what I'm going to cover. These are the tasks that I'm going to do. And I very clearly outlined what I wasn't going to do. Like: I'm not going to go looking for speakers for you, I'm not going to handle your PayPal and your Stripe set up. There's some things that I clearly said I'm not going to do, but here's the 972 bullet points stuff that I am going to do.”

Then I created a flat rate and added two clauses that saved my life:

One was adding a commission on gross sales. I added a 2% sales commission, which is a little low. The usual is like three to seven.  

The other thing I added is an “if work exceeds clause”, and this is something that Peggy Re James, who was my first VA coach told me. She just said, “Dama, you should do that because these things can be a really big deal.”

Tell us about Summit in a Box

The kit that I got is called Summit in a Box by Krista Miller. Includes templates for everything - promotional emails, transactional emails, event communication, a full registration page, a sales page, Facebook ads, etc.

If you are interested in getting Summit in a Box and you purchase it through the link on my site,  I include a bonus 45-minute strategy call to bounce ideas or troubleshoot.

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