Ep. 059 Connecting with Your Clients + Gaining New Ones with Click-Worthy Emails with Tiffany Lewis

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As my friend Tiffany explains, trying to stand out on social media is a bit like speed dating while connecting through email is more like a romantic dinner date. 

When you’re trying to build an intimate connection with potential clients, you can’t underestimate the power of email. After we’ve been invited into someone’s inbox we have the opportunity to build a deep connection that can be nurtured over time.

Today on the podcast, conversion copywriter Tiffany Lewis is here to share how to connect with clients and gain new ones with click-worthy emails. 

Listen in to hear why email marketing is still one of the best ways to connect with your audience, how to write subject lines that make people what to open, what kinds of content you should be sending to your list, and Tiffany’s pro email marketing tips for beginners

Let me tell you a bit about Tiffany:

Tiffany Lewis is the owner of Propel Virtual Solutions. Tiffany is a Content Strategist and Conversion Copywriter, who helps female coaches build relationships and increase sales through website, email sequence, sales page, and course - content and copywriting. 

Tiffany knows that when high demand female entrepreneurs have the right words to elevate their voice and articulate their message, they can empower more women. With a background in Communications, PR, and Education, Tiffany understands the value of being a strategic partner and making the client’s dreams a reality. 

 Tiffany has written articles, blog posts, and digital content for both small and large companies and publications, including The Associated Press. Tiffany holds a BA in Communications and Public Relations from Xavier University of Louisiana and MA in Education from American University. Originally hailing from Atlanta, Georgia, she currently resides in Maryland with her husband and three children.

Connect with Tiffany: Website | Instagram | Facebook | LinkedIn

Free Gift from Tiffany: Welcome Email Swipe File

Tune in to hear:

• Why email marketing is still one of the best ways to connect with your audience
• How to write subject lines that make people want to open
• What kinds of content you should be sending to your list
• Tiffany’s pro email marketing tips for beginners

 Highlights from this episode:

On the value of email marketing:

“Email is something that you own that is super personal and super intimate. You can create this very unique 1:1 relationship with your clients and your audience. Also thinking financially, the return on investment for an email marketing campaign is $43 for every $1 spent. That is a huge, huge return on investment.”

On the intimacy of email marketing:

“Social media is like speed dating and email marketing is like an intimate five-star dinner date for two. That visual that you gave about “Hey, look at me!” on social media is very much like a speed dating thing. You're trying to get the attention of all these different people. But then when you have email, it's just you and that person in their inbox. They’re inviting you into their inbox to create this really special relationship with them.

 And a funny fact is that 42% of people check their email while on the toilet in the morning. So I feel like if they're inviting you into that personal space then they must really, really, really want to form a relationship with you.”

On creating click-worthy subject lines:

“It's the thing that draws your attention to whatever that piece of copy is. You have to get them in first and then you keep them going. You just want to be conversational., I actually go back through my text messages with my best friend when I sit down to write my email and I'm like, alright, let me see like little pieces and moments that I can pull.”

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If you want to dive deeper into our thriving virtual assistant community, here’s what’s coming up in the membership this month:

Our theme is Selling with Storytelling, and conversion copywriter Tiffany Lewis is showing us how to use storytelling to highlight our signature service. Get ready to have your soul clients knocking down the door to work with you! 

I’m also sharing templates to help you craft an About Me page and Professional Bio that will help your clients to see what makes you stand apart from other virtual assistants. 

Members will also receive a Canva template for a One Sheet which is a PDF that you can send to potential clients that highlights your work and shares more about your business.

 And of course, we’ll have 2 live group coaching calls and you’ll get access to all the past content in the membership area.

 Join us now with a free 14-day trial at thesupportsquad.com. I’ll see you in there. Until next time, boss babe.

 Get instant access when you sign up for a free 14-day trial.

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